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Privacy Policy

Last updated: January 2026

1

Information We Collect

We collect information to provide our carbon measurement, reduction, and offsetting services.

A. Personal Data You Provide

When you use our Calculator, purchase a Report, or contact us, we may collect:

  • Identity Data: First name, last name.
  • Contact Data: Email address.
  • Business Data: Business name, sector, revenue, and employee count. (Note: For sole traders, this may be considered personal data).
  • Transaction Data: Details about payments to and from you and other details of services you have purchased from us. Note: We do not store full credit card details; these are processed securely by our payment processor (Stripe).

B. Carbon Activity Data

To calculate your footprint, you voluntarily provide:

  • Energy usage (kWh), vehicle mileage, flight details, and supply chain spend.

This data is stored to generate your results and certificates.

C. Technical Data (Automatically Collected)

  • Usage Data: How you use our website (via Google Analytics).
  • Technical Data: IP address, browser type, operating system, and device information.
2

How We Use Your Information

We use your data for the following specific purposes:

Purpose Legal Basis
To provide the Calculator Service Performance of Contract
To process payments Performance of Contract
To issue Carbon Certificates Performance of Contract
To manage our relationship Performance of Contract
To improve our website Legitimate Interests
3

How We Share Your Data

We do not sell your personal data. We share data only with the following third-party service providers required to run our business:

Formspree For processing contact forms and calculator submissions.
Stripe For secure payment processing.
Google Analytics For website traffic analysis.
Carbon Registries We share Business Name and Volume to retire credits on your behalf (e.g. Verra).
Professional Advisers Accountants, insurers, or lawyers if required.
Law Enforcement and Regulators We may disclose your information if legally required to do so by government bodies or to comply with applicable laws.
4

International Data Transfers

Some of our external third parties (e.g., Google, Stripe, Formspree) are based outside the UK. Whenever we transfer your personal data out of the UK, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

  • We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data.
  • Where we use certain service providers, we may use specific contracts approved for use in the UK which give personal data the same protection it has in the UK.
5

Data Security & Retention

Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way. Access to your personal data is limited to Matthew Purdy and strictly necessary third-party processors.

Retention

  • Calculator Data: Retained for 3 years to allow year-on-year comparisons.
  • Transaction Data: Retained for 6 years for tax purposes (HMRC).
6

Your Legal Rights

Under the UK GDPR, you have rights including:

Request access to your personal data
Request correction of your data
Request erasure ("Right to be forgotten")
Object to processing
Request restriction of processing
Right to withdraw consent

To exercise any of these rights, please contact us at contact@emitless.co.uk.

7

Cookies

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and allows us to improve our site.

Have questions about this policy?

contact@emitless.co.uk